San Francisco | Content Ideas for Ads and Brochures When Selling Your Home |Mortgage residential and commercial home loans SF
Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you’re marketing materials?
To the degree possible include key information in you’re ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.
In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.
If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.
1. Was it the location?
2. A beautiful view?
3. Neighborhood charm?
4. A school district you were seeking out?
5. Lots of storage?
6. Garage spaces for 3 cars?
7. High ceilings?
8. The style of architecture?
9. Large entertainment areas?
10. A beautiful garden?
Don’t be shy. Mention the best features to set your home apart from others for sale.
A note of caution is called for here. When you mention your home’s best features, don’t overstate them. If your potential buyer’s first emotion on actually seeing your property is disappointment, there really isn’t much potential for a sale to that person. With that in mind, I wouldn’t refer to a house with a garden that backed to a small farm pond as “waterfront property,” nor would I call a small, city apartment with windows on an air shaft a “spacious city abode with sunny views.”
Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.
When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.
Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.
Powered by Agent San Francisco – SF San Francisco. All rights reserved.© 2012 Copyright by Agent San Francisco™. All rights reserved. Agent San Francisco is an independent real estate brokerage.
“Agent San Francisco real estate brokerage” is an independent real estate brokerage firm with CaBRE – California Bureau of Real Estate Lic #01173770 and Mortgage Loan Originator MLO – NMLS ID: #1203203 & NMLS ID: #1425778 – Agent San Francisco is equal opportunity housing mortgage broker and
real estate agent that abides by all California Bureau of Real Estate rules and regulations. Agent San Francisco Mortgage Loan originators MLO’s and advertising are in compliance with FTC, U.S. Department of Housing & Urban Development (HUD), Regulation Z [12 CFR §1026.24], Reg CaBRE, Mortgage Acts and Practices — Advertising rule, known as Regulation N – [12 Code of Federal Regulation §§1014 et seq.] – The Federal Trade Commission (FTC) and Consumer Financial Protection Bureau (CFPB).
Licensed and endorsed under California Bureau of Real Estate. (CaBRE)
CaBRE Broker #01173770
Mortgage Loan Originator (MLO) NMLS ID #1425778
Mortgage Loan Originator NMLS ID #1203203
Searches related to residential home and commercial real estate lenders San Francisco
residential home and commercial real estate loans San Francisco
San Francisco residential home refinance and commercial real estate lenders list
largest residential home refinance and commercial real estate lenders San Francisco
residential home refinance and commercial real estate funding San Francisco
residential home refinance and commercial real estate financing San Francisco
residential home refinance and commercial mortgage lenders San Francisco
residential home refinance and business real estate lenders San Francisco
residential home refinance and private commercial real estate lenders San Francisco
Home purchase loans and refinancing